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The government has introduced the branding for GBR, representing a major advance in its strategy to bring the railways back into state hands.

An National Palette and Familiar Logo

The new branding uses a Union Flag-inspired palette to represent the national flag and will be rolled out on rolling stock, at stations, and across its website and app.

Notably, the symbol is the well-known double-arrow logo currently used by the national rail network and first created in the 1960s for British Rail.

A Implementation Strategy

The introduction of the new look, which was developed by the department, is set to take place in phases.

Commuters are scheduled to start seeing the newly-branded services across the UK rail network from next spring.

Throughout the month of December, the design will be displayed at prominent railway stations, including Manchester Piccadilly.

A Journey to Nationalisation

The proposed law, which will allow the formation of GBR, is presently making its way through the Parliament.

The government has said it is renationalising the railways so the service is "run by the people, working for the public, not for private shareholders."

GBR will unify the operation of train services and infrastructure under a unified structure.

The government has stated it will unify seventeen various entities and "eliminate the frustrating red tape and lack of accountability that has long affected the railways."

App-Based Features and Current Ownership

The rollout of GBR will also include a comprehensive mobile application, which will let users to see timetables and purchase journeys free from surcharges.

Passengers with disabilities travellers will also be have the option to use the application to request support.

Multiple train companies had previously been nationalised under the outgoing administration, such as TPE.

There are currently seven operating companies now in state ownership, covering about a one-third of journeys.

In the past year, South Western Railway have been nationalised, with further franchises anticipated to follow in the coming years.

Official and Industry Reaction

"This isn't just a paint job," said the relevant minister. It represents "a transformed service, shedding the problems of the past and dedicated completely on delivering a reliable service for the public."

Rail figures have acknowledged the pledge to improving services.

"The industry will continue to work closely with relevant bodies to facilitate a seamless transition to the new system," a representative added.