The Journey of Conservative Symbol to Protest Icon: The Unexpected Evolution of the Amphibian
The revolution won't be broadcast, but it could have webbed feet and protruding eyes.
Additionally, it could include a unicorn's horn or a chicken's feathers.
Whilst rallies opposing the government persist in US cities, protesters are adopting the spirit of a neighborhood dress-up party. They've provided salsa lessons, handed out treats, and performed on unicycles, as armed law enforcement watch.
Mixing comedy and political action – an approach researchers term "tactical frivolity" – is not new. But it has become a hallmark of US demonstrations in the current era, embraced by various groups.
A specific icon has emerged as notably significant – the frog. It began when video footage of a confrontation between an individual in an amphibian costume and ICE agents in Portland, Oregon, spread online. It subsequently appeared to rallies throughout the United States.
"There is much going on with that humble inflatable frog," says an expert, who teaches at UC Davis and an academic who focuses on political performance.
The Path From the Pepe Meme to Portland
It's challenging to examine demonstrations and amphibians without mentioning Pepe, an illustrated figure co-opted by online communities during an election cycle.
Initially, when the meme first took off on the internet, its purpose was to express specific feelings. Afterwards, it was utilized to show support for a political figure, including one notable meme retweeted by the candidate personally, depicting the frog with recognizable attire and hairstyle.
Images also circulated in right-wing online communities in darker contexts, portrayed as a historical dictator. Users traded "unique frog images" and set up digital currency in his name. His catchphrase, "feels good, man", was used a shared phrase.
Yet the character did not originate so controversial.
Matt Furie, the illustrator, has been vocal about his distaste for its co-option. His creation was meant as simply an apolitical figure in this artist's universe.
The frog debuted in a series of comics in 2005 – apolitical and best known for a quirky behavior. In a documentary, which follows the creator's attempt to wrest back control of his creation, he stated the character came from his life with companions.
As he started out, Mr Furie tried sharing his art to early internet platforms, where the community began to borrow, remix and reinvent his character. As Pepe spread into the more extreme corners of online spaces, Mr Furie attempted to distance himself from the frog, including ending its life in a comic strip.
However, its legacy continued.
"This demonstrates that creators cannot own imagery," states the professor. "They transform and be reclaimed."
Previously, the notoriety of this meme meant that frogs were predominantly linked to conservative politics. This shifted in early October, when a confrontation between a protestor wearing a blow-up amphibian suit and an immigration officer in Portland, Oregon went viral.
The moment occurred shortly after a decision to send military personnel to the city, which was called "a warzone". Protesters began to assemble in large numbers outside a facility, just outside of a federal building.
Emotions ran high and an agent sprayed pepper spray at the individual, aiming directly into the air intake fan of the inflatable suit.
The individual, Seth Todd, reacted humorously, saying it tasted like "spicier tamales". But the incident went viral.
The costume fit right in for Portland, known for its unconventional spirit and left-wing protests that revel in the unusual – public yoga, retro fitness classes, and unique parades. The city's unofficial motto is "Embrace the Strange."
The costume became part of in a lawsuit between the federal government and Portland, which claimed the deployment was unlawful.
While a judge decided that month that the administration was within its rights to send personnel, a minority opinion disagreed, referencing in her ruling the protesters' "propensity for wearing chicken suits when expressing dissent."
"Some might view this decision, which adopts the description of Portland as a war zone, as simply ridiculous," the dissenting judge wrote. "However, this ruling has serious implications."
The order was stopped legally just a month later, and personnel are said to have left the area.
But by then, the amphibian costume had transformed into a potent protest icon for the left.
The inflatable suit was seen nationwide at No Kings protests that fall. There were frogs – along with other creatures – in major US cities. They appeared in rural communities and big international cities like Tokyo and London.
The inflatable suit was backordered on online retailers, and rose in price.
Mastering the Visual Story
What connects both frogs together – is the relationship between the silly, innocent image and underlying political significance. Experts call this "tactical frivolity."
The strategy rests on what Mr Bogad terms the "irresistible image" – often silly, it's a "appealing and non-threatening" performance that calls attention to your ideas without needing directly articulating them. This is the goofy costume used, or the symbol you share.
Mr Bogad is both an expert in the subject and an experienced participant. He authored a book called 'Tactical Performance', and led seminars around the world.
"You could go back to historical periods – when people are dominated, they use absurdity to speak the truth indirectly and while maintaining plausible deniability."
The purpose of this approach is three-fold, Mr Bogad says.
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